Pricing

Advisible uses a pay-as-you-go pricing model — you only pay for what you use. Costs are calculated as described below and billed monthly. There are no upfront or termination fees. In Advisible Console, you can always see your current monthly usage, broken down per service.

Advisible supports many use cases — for example, direct purchases between buyer and seller and real-time bidding (both within the platform and as a bidder in external header bidding). Pricing depends on which services you use, your role, and how you operate on the platform.

There are two main types of pricing:

• platform cost — fixed technical fees for using the system; and
• price of inventory traded on the platform, which can be divided into:
• model-based — cost/revenue equals the campaign price multiplied by the delivered goal (for example, number of clicks); and
• impression-based — cost/revenue equals the winning bids.

Real-time bidding

In real-time bidding, the buyer’s cost depends on the auction type and campaign pricing model. Buyers can choose among the following campaign pricing models:

• CPM — rendered impressions, gross bid directly in CPM, no dynamic bid calculation.
• vCPM — viewable impressions, with the gross bid dynamically calculated from ad viewability.
• CPC — cost per click, with the gross bid dynamically calculated from the ad’s CTR.
• CPR — cost per read, with the gross bid dynamically calculated from article viewability. Only applicable to True Native ads.

For direct purchases — where the transaction between buyer and seller is managed outside Advisible — the campaign price is not used for bid calculations. However, cost and revenue are still reported in analytics for convenience.

Public auction

In public auctions, buyer costs are model-based and seller revenue is impression-based. Advisible charges the buyer for purchased units (for example, clicks). Additional platform costs for Hosting Storage usage are added to the bill.

The system purchases inventory through real-time bidding in CPM, with the gross bid calculated as described above. Advisible takes a tech fee percentage from the gross bid, producing the net bid, which competes against other bidders. Advisible pays the winning net bids to sellers monthly.

Private auction

In private auctions, both cost and revenue can be model-based or impression-based, depending on the network settings. They are always equal — regardless of whether Advisible charges buyers for inventory or clicks, the same amount is paid to the seller.

In model-based private auctions, bids are still used to select which ads to serve, but winning bids are not paid. Instead, transactions occur based on the campaign pricing model (for example, per click). We sometimes refer to this as synthetic bidding.

No tech fee is taken from bids in private auctions. Instead, the network owner is charged platform costs as per the table below.

Payment flows

Here is a summary of payment flows for different auction types.

Platform cost

These are the costs for using platform services — for example, delivering native ads through the True Native ad server or using the real-time bidding server to sell inventory.

Ad server platform costs are split into two categories:

• own producer costs — for example, when a publisher uses the system to distribute its own native content, or when an agency has direct access to inventory.
• private auction costs — applies to publishers, or agencies representing groups of publishers, that sell inventory to selected buyers through a private auction network.

Prices are set in EUR, but billing is available in multiple currencies. Prices in other currencies are calculated using the latest exchange rates at the time of billing. Use the drop-down to change the currency in the table.