Pricing
Advisible use a pay-as-you-go pricing model, where you only pay for what you use. The cost is calculated as described below and charged monthly. There are no up-front fees or termination fees. Please contact us for the latest price list.
There are two main types of pricing depending on whether internal auction is used or not. In a non-bidding scenario, for example when a publisher uses the system to distribute own native, or when an agency has exclusive access to the inventory, Advisible charge tech fees as per this table.
| Service | How the cost is calculated |
|---|---|
| Advisible Development Kit | |
| License | Fixed monthly license fee, which is deducted from any other platform cost, meaning ADK will be free of charge when buying other services for at least 10 EUR any given month. |
| True Native | |
| Delivered teasers, no bid | The number of teasers that have been delivered by the system as a response to an ad request, excluding internal and external auction. |
| External auction wins | The number of teasers that have been rendered as a result of winning an external auction. |
| Delivered articles | The number of articles that have been delivered by the system as a response to an ad request. |
| Direct articles | The number of articles that have been directly loaded as a result of a user action, for example via link click. Also see definition of direct. |
| Analytics retention | Three months are included free of charge. The period can be extended up to 24 months. From month four the price is calculated from the data volume. |
| Content Display | |
| Delivered teasers, no bid | The number of teasers that have been delivered by the system as a response to an ad request, excluding internal and external auction. |
| External auction wins | The number of teasers that have been rendered as a result of winning an external auction. |
| Analytics retention | Three months are included free of charge. The period can be extended up to 24 months. From month four the price is calculated from the data volume. |
| Placement | |
| External placement requests | The number of placement requests that have at least one external adapter source. |
| External adapter requests | The number requests to external adapter sources, i.e., where a bid has been requested from an external adapter. |
| Media | |
| Requests | The number of requests for a media asset. The returned resource is always cached in the client, meaning that only one request per asset and client should be expected under normal circumstances. |
| Data transfer | The total number of bytes transferred to the client as a result of media requests. |
| Storage | The average capacity over a month used to store media assets. |
| Source Code | |
| Requests | The number of requests for source code files. The files can be configured to be cached in the client. |
| Data transfer | The total number of bytes transferred as a result of file requests. |
| Storage | The average capacity used over a month to store source code files. |
Internal auction
When internal auction is used, Advisible charge the buyer for purchased units, for example clicks.
The system purchases inventory through realtime bidding in CPM. Advisible takes a tech fee percentage from the gross bid, producing the net bid, which is what will compete against other bidders. Advisible pays the winning net bids to publishers monthly.
The buyer can choose between the following input price models:
- CPM — gross bid directly in CPM, no dynamic bid calculation.
- vCPM — the gross bid is dynamically calculated from the viewability of the ad.
- CPC — the gross bid is dynamically calculated from the CTR of the ad.
- CPR — the gross bid is dynamically calculated from the article viewability.
The buyer pays the input price x delivered goal + fees for media delivery and direct articles as specified in the table.