Inventory analytics
Inventory analytics contains metrics for placements and their connected sources. It gives insight into things like fill rates, performance and revenue. Producers, publishers and controllers can access inventory analytics by selecting Inventory in the main menu.
There are different views to choose from depending on which account role is used to access the data. The table below describes each view per role.
| Role | View | Description |
| Publisher | Source metrics | Delivery metrics and technical performance on placement source level. |
| Placement metrics | Delivery metrics and revenue on placement level, for example fill rate, passback count and external adapter call count in a programmatic setup. | |
| Turnover | Bid metrics and revenue for real-time bidding and external auction as well as revenue in non-bidding setups. | |
| Controller | Source metrics | Same as for publishers but including all publishers in the organization. |
| Placement metrics | Same as for publishers but including all publishers in the organization. | |
| Turnover | Same as for publishers but including all publishers in the organization. | |
| Owned network metrics | Delivery metrics and technical performance on placement source level in networks owned by the organization. | |
| Owned network turnover | Revenue and cost for real-time bidding in networks owned by the organization. | |
| Producer | Source metrics | Delivery metrics and technical performance in networks where the producer is a member, excluding publishers that have opted out from showing their inventory metrics. |
| Turnover | Bid metrics and revenue for real-time bidding, revenue and cost in external auction as well as cost in non-bidding setups. |